Tuesday, 9 July 2019

Questions (399)

Peadar Tóibín


399. Deputy Peadar Tóibín asked the Minister for Health the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements [29394/19]

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Written answers (Question to Health)

The Department of Health did not pay for any digital marketing or advertising before 2018.

Please see the following table for details of monies spent by the Department on digital marketing from 2018 to date.

Healthy Ireland

2018 - €70, 761.34

2019 - €45, 488,35

Items - Advertising on facebook, twitter, youtube, google and RTE

Target audience  - Adult population in Ireland

Criteria - Research findings that 92% of the population want to improve health and wellbeing.

Purpose - Healthy Ireland is a Government priority

Policy  - Healthy Ireland Framework 2013-2025.

Drugs Policy Unit

2019 - €5,923.07

Items  - Digital Media campaign in Ireland

Target audience - 25-50 year olds

Criteria - Age group with highest prevalence of drug use and most affected by policy change

Purpose - On-line questionnaire, part of public consultation to seek input from stakeholders and general public on policy change.

Policy - Reducing Harm, Supporting Recovery, a health led response to drug and alcohol use in Ireland.

Sláintecare Programme

2019 - €49.20

Items - Two facebook advertisements

Target audience - General Public Irish Market

Criteria - Users of Social Media

Purpose - Promotion of Sláintecare Vision

Policy - Integrated healthcare service provision.

Press and Communications Office

2019 - €35

Items - Facebook post for Skin Cancer Prevention Plan

Target audience - General population

Purpose - Raise awareness of skin cancer prevention during periods of hot weather and high UV index rating.

Policy - Healthy Ireland.