Tuesday, 9 July 2019

Questions (546)

Peadar Tóibín

Question:

546. Deputy Peadar Tóibín asked the Minister for Agriculture, Food and the Marine the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29384/19]

View answer

Written answers (Question to Agriculture)

The bulk of my Department's digital marketing is in respect of notices in the specialised farming media. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience. All target audiences were domestic.

Spark Foundry (formerly Mediavest) hold the central Governmental contract for the provision of the majority of advertising needs.

The expenditure for the period in question is set out in the following table.

Digital/online marketing

2019

Event/Campaign

Total €

Getting Brexit Ready - Digital Ad  - Irish Times online

1,476

Irish Language Scheme (online) – Tuairisc.ie

429.27

Total paid in 2019 to date: €1,905.27

2018

Event/Campaign

Total €

Clean Livestock Policy for Sheep (online advert) – AgriLand

1,230

CAP 2020 Consultation Process (online advert) – AgriLand

2,460

Nitrates deadline (online advert) – AgriLand

4,305

Forestry Awareness (online advert) – DoneDeal.ie

6,089

Total paid in 2018: €14,084

2017

Event/Campaign

Total €

Advice Note for Backyard Flock Owners (online advert)

922.50

Engineers Ireland online ad (Engineer grade III (Civil)) (online advert)

184.50

BPS online applications clinics advert (Online Advert)- AgriLand

2,460

Invitation to become an organic demonstration farm (Online Advert)- AgriLand

1,230

FAS training on CAP and GLAS (Online Advert) – AgriLand

2,460

Total paid in 2017: €7,257

2016

Event/Campaign

Total €

NONE

NIL

Total paid in 2016: NIL

2015

Event/Campaign

Total €

NONE

NIL

Total paid in 2015: NIL

2014

Event/Campaign

Total €

Our Ocean Wealth 1st annual conference (Online notice)

307.50

Consultation on marine research/low carbon road map (Online advert)

123

Total paid in 2014: €430.50

2013

Event/Campaign

Total €

NONE

NIL

Total paid in 2013: NIL

2012

Event/Campaign

Total €

NONE

NIL

Total paid in 2012: NIL