The bulk of my Department's digital marketing is in respect of notices in the specialised farming media. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience. All target audiences were domestic.
Spark Foundry (formerly Mediavest) hold the central Governmental contract for the provision of the majority of advertising needs.
The expenditure for the period in question is set out in the following table.
Digital/online marketing
2019
|
Event/Campaign
|
Total €
|
|
Getting Brexit Ready - Digital Ad - Irish Times online
|
1,476
|
|
Irish Language Scheme (online) – Tuairisc.ie
|
429.27
Total paid in 2019 to date: €1,905.27
|
2018
|
Event/Campaign
|
Total €
|
|
Clean Livestock Policy for Sheep (online advert) – AgriLand
|
1,230
|
|
CAP 2020 Consultation Process (online advert) – AgriLand
|
2,460
|
|
Nitrates deadline (online advert) – AgriLand
|
4,305
|
|
Forestry Awareness (online advert) – DoneDeal.ie
|
6,089
Total paid in 2018: €14,084
|
2017
|
Event/Campaign
|
Total €
|
|
Advice Note for Backyard Flock Owners (online advert)
|
922.50
|
|
Engineers Ireland online ad (Engineer grade III (Civil)) (online advert)
|
184.50
|
|
BPS online applications clinics advert (Online Advert)- AgriLand
|
2,460
|
|
Invitation to become an organic demonstration farm (Online Advert)- AgriLand
|
1,230
|
|
FAS training on CAP and GLAS (Online Advert) – AgriLand
|
2,460
Total paid in 2017: €7,257
|
2016
|
Event/Campaign
|
Total €
|
|
NONE
|
NIL
Total paid in 2016: NIL
|
2015
|
Event/Campaign
|
Total €
|
|
NONE
|
NIL
Total paid in 2015: NIL
|
2014
|
Event/Campaign
|
Total €
|
|
Our Ocean Wealth 1st annual conference (Online notice)
|
307.50
|
|
Consultation on marine research/low carbon road map (Online advert)
|
123
Total paid in 2014: €430.50
|
2013
|
Event/Campaign
|
Total €
|
|
NONE
|
NIL
Total paid in 2013: NIL
|
2012
|
Event/Campaign
|
Total €
|
|
NONE
|
NIL
Total paid in 2012: NIL
|
