Tuesday, 23 July 2019

Questions (106)

Shane Cassells

Question:

106. Deputy Shane Cassells asked the Taoiseach and Minister for Defence the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34610/19]

View answer

Written answers (Question to Defence)

My Department spent €8,120 on social media advertising in the past year which was in relation to a Twitter information campaign as part of the "Be Winter Ready" 2018-2019. These costs, and other associated costs totalling €36,900.57, are outlined in the following table.

 Be Winter Ready Information Campaign 2018-2019

Cost

 Promotional HiViz waistcoats with Be Winter Ready Logo

€5,528.61

 Radio Advertisements

€25,221.96

 Two page "Be Winter Ready" advertisement feature in the Irish Independent

€6,150.00

 Sub Total - Associated Costs:

€36,900.57 

 Be Winter Ready Twitter Campaign

€5,535.00 

 Management of Twitter Campaign

€2,585.00 

 Sub Total - Social Media Advertising:

€8,120.00 

 Total Costs

€45,020.57 

My Department incurred no further spend on promotional material for the period in question.