Tuesday, 23 July 2019

Questions (106)

Shane Cassells


106. Deputy Shane Cassells asked the Taoiseach and Minister for Defence the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34610/19]

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Written answers (Question to Defence)

My Department spent €8,120 on social media advertising in the past year which was in relation to a Twitter information campaign as part of the "Be Winter Ready" 2018-2019. These costs, and other associated costs totalling €36,900.57, are outlined in the following table.

 Be Winter Ready Information Campaign 2018-2019


 Promotional HiViz waistcoats with Be Winter Ready Logo


 Radio Advertisements


 Two page "Be Winter Ready" advertisement feature in the Irish Independent


 Sub Total - Associated Costs:


 Be Winter Ready Twitter Campaign


 Management of Twitter Campaign


 Sub Total - Social Media Advertising:


 Total Costs


My Department incurred no further spend on promotional material for the period in question.