Shane Cassells
Question:106. Deputy Shane Cassells asked the Taoiseach and Minister for Defence the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34610/19]
View answerDáil Éireann Debate, Tuesday - 23 July 2019
106. Deputy Shane Cassells asked the Taoiseach and Minister for Defence the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34610/19]
View answerMy Department spent €8,120 on social media advertising in the past year which was in relation to a Twitter information campaign as part of the "Be Winter Ready" 2018-2019. These costs, and other associated costs totalling €36,900.57, are outlined in the following table.
Be Winter Ready Information Campaign 2018-2019 |
Cost |
Promotional HiViz waistcoats with Be Winter Ready Logo |
€5,528.61 |
Radio Advertisements |
€25,221.96 |
Two page "Be Winter Ready" advertisement feature in the Irish Independent |
€6,150.00 |
Sub Total - Associated Costs: |
€36,900.57 |
Be Winter Ready Twitter Campaign |
€5,535.00 |
Management of Twitter Campaign |
€2,585.00 |
Sub Total - Social Media Advertising: |
€8,120.00 |
Total Costs |
€45,020.57 |
My Department incurred no further spend on promotional material for the period in question.