Tuesday, 23 July 2019

Questions (2595)

Shane Cassells

Question:

2595. Deputy Shane Cassells asked the Minister for Children and Youth Affairs the expenditure by her Department on social media advertising and promotional material within the past year in tabular form. [34607/19]

View answer

Written answers (Question to Children)

The information requested in respect of the expenditure incurred by my Department on advertising, including social media advertising and promotional material, since January 2018 is set out in the following table.

Year

Amount

2018

€146,496

2019

€31,179

The Deputy might note that in 2018 my Department launched a media campaign seeking expressions of interest to participate in a Collaborative Forum of former residents of Mother and Baby Homes and those with comparable experience in a County Home. In addition, my Department engaged in an advertising campaign to bring sectoral and public awareness to the new School Aged Childcare regulations which commenced on 18th February 2019.

The overall objective is to keep costs of this nature to a minimum and these services are only used when deemed necessary in the course of Departmental activity.