Dáil Éireann Debate, Tuesday - 23 July 2019
323. Deputy Bernard J. Durkan asked the Minister for Education and Skills if his Department and the Department of Business, Enterprise and Innovation will expedite plans to deliver a comprehensive communications campaign to promote apprenticeships amongst businesses and the public as committed under Future Jobs Ireland; the work already undertaken in this regard; and if he will make a statement on the matter. [32442/19]
View answerA national promotional campaign, Generation Apprenticeship, has been underway since May 2017, led by the Apprenticeship Council and with co-ordination support from SOLAS. The campaign promotes apprenticeship on TV and radio along with social media platforms that include Twitter; LinkedIn; Facebook and Instagram. It has been designed to influence parents, teachers and potential apprentices on the career paths and further educational opportunities arising from apprenticeship programmes.
The second phase of the Generation Apprenticeship campaign is now underway and includes a stepped-up focus on employers. The Apprenticeship Council is actively engaging with industry sectors to gather feedback on apprenticeship provision and to discuss practical challenges as well as emerging opportunities and their plans for the future.
