Tuesday, 23 July 2019

Questions (36)

Shane Cassells

Question:

36. Deputy Shane Cassells asked the Taoiseach the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34620/19]

View answer

Written answers (Question to Taoiseach)

A decision was taken in 2017 to fund and run cross-Government public information programmes centrally. As a result of this, in the period between quarter 4 of 2017 and July 2018, a number of public information campaigns, aimed at improving citizens' lives, such as the Healthy Ireland campaign, the Project Ireland 2040 campaign and the Self-Employed Benefits campaign were run and funded from my Department. This was a departure in approach from previous years, when such campaigns would have been led and funded by the relevant line Department. Since July 2018, the Department has reverted to the previous model, though some expenditure from previous months was processed in quarters 3 and 4 of 2018.

Expenditure processed on digital and online space from July 2018 to July 2019 was as follows:

Social Media Advertising

2018

Healthy Ireland

€8,377.47

Self Employed Benefits

€2,453.83

Budget 2019

€10,549.68

National Digital Strategy

€1,232.46

Bliain na Gaeilge

€4,632.18

End of Dáil Term Legislation

€708.66

UN Disability Campaign

€1,232.46

25th Anniversary of Decriminalisation of Homosexuality

€704.80

Project Ireland 2040

€39,696.70

Health Measures

€1,230.06

Budget 2018

€6,520

Rugby World Cup Bid

€9,500

Back to School

€2,875

Changes to PRSI Benefits

€3,000

Global Ireland

€36,436.28

2019

Budget 2019

€1,355.46

It is important that Government communicates across a variety of platforms, including online and in social media, to ensure transparency and clarity for all citizens.