Tuesday, 23 July 2019

Questions (36)

Shane Cassells


36. Deputy Shane Cassells asked the Taoiseach the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34620/19]

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Written answers (Question to Taoiseach)

A decision was taken in 2017 to fund and run cross-Government public information programmes centrally. As a result of this, in the period between quarter 4 of 2017 and July 2018, a number of public information campaigns, aimed at improving citizens' lives, such as the Healthy Ireland campaign, the Project Ireland 2040 campaign and the Self-Employed Benefits campaign were run and funded from my Department. This was a departure in approach from previous years, when such campaigns would have been led and funded by the relevant line Department. Since July 2018, the Department has reverted to the previous model, though some expenditure from previous months was processed in quarters 3 and 4 of 2018.

Expenditure processed on digital and online space from July 2018 to July 2019 was as follows:

Social Media Advertising


Healthy Ireland


Self Employed Benefits


Budget 2019


National Digital Strategy


Bliain na Gaeilge


End of Dáil Term Legislation


UN Disability Campaign


25th Anniversary of Decriminalisation of Homosexuality


Project Ireland 2040


Health Measures


Budget 2018


Rugby World Cup Bid


Back to School


Changes to PRSI Benefits


Global Ireland



Budget 2019


It is important that Government communicates across a variety of platforms, including online and in social media, to ensure transparency and clarity for all citizens.