Tuesday, 23 July 2019

Questions (971)

Shane Cassells

Question:

971. Deputy Shane Cassells asked the Minister for Justice and Equality the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34617/19]

View answer

Written answers (Question to Justice)

My Department engages in advertising on social media, where appropriate, in order to draw attention to important issues in the Justice and Equality sector. The use of social media allows the Department to reach audiences that might not be as likely to see or hear traditional forms of marketing such as newspapers, television, radio etc.

An itemised breakdown of expenditure relating to social media covering the last year is set out in the following table.

Year

Cost (€)

Description

Private company contracted

2018

€1,637.02

Halloween Fireworks Awareness Campaign - Fees/Facebook self-service

PHD Media Ireland

2018

€123.00

Halloween Fireworks Awareness Campaign - Online campaign MGMT

Mediavest Ltd. T/A Spark Foundry

2018

€139,266.00

Online promotion of "What Would You Do?", the national awareness campaign on domestic violence

PHD Media Ireland