Shane Cassells
Question:971. Deputy Shane Cassells asked the Minister for Justice and Equality the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34617/19]
View answerTuesday, 23 July 2019
Questions (971)
Written answers
My Department engages in advertising on social media, where appropriate, in order to draw attention to important issues in the Justice and Equality sector. The use of social media allows the Department to reach audiences that might not be as likely to see or hear traditional forms of marketing such as newspapers, television, radio etc.
An itemised breakdown of expenditure relating to social media covering the last year is set out in the following table.
|
Year |
Cost (€) |
Description |
Private company contracted |
|
2018 |
€1,637.02 |
Halloween Fireworks Awareness Campaign - Fees/Facebook self-service |
PHD Media Ireland |
|
2018 |
€123.00 |
Halloween Fireworks Awareness Campaign - Online campaign MGMT |
Mediavest Ltd. T/A Spark Foundry |
|
2018 |
€139,266.00 |
Online promotion of "What Would You Do?", the national awareness campaign on domestic violence |
PHD Media Ireland |