Dáil Éireann Debate, Friday - 6 September 2019
1453. Deputy Charlie McConalogue asked the Minister for Agriculture, Food and the Marine the status of the funding application by Bord Bia to the EU to market Irish suckler beef as a premium product and increase the return for the primary producer. [36825/19]
View answerUnder the EU Promotion of Agricultural Products Regime, Bord Bia has submitted an application for an Information and Promotion Campaign on EU Suckler Beef, with the strapline " EU Suckler Beef - Wholesome, Raised as Nature Intended". The destination markets are Germany and Italy. The duration of the programme is three years, with a budget of €2.9 million, of which 70% would be co-funded by the EU.
The application is currently under scrutiny in Brussels as part of a competitive process, with the EU Commission Decision on successful applications expected to be published in Q4 2019. If approved, the Irish Suckler Beef Promotion programme would start early in 2020.
