E-cigarettes are regulated under the European Union (Manufacture, Presentation and Sale of Tobacco and Related Products) Regulations 2016 (S.I. 271/2016). These Regulations prohibit advertisements for e-cigarettes online and in printed publications except for those directed at persons in the e-cigarette industry or publications printed and published outside the EU and intended for markets outside the EU. In addition, advertisements for e-cigarettes are prohibited on television, on-demand television services and on radio. Finally, any form of contribution to an event, activity or person with the aim of promoting e-cigarettes and with a cross-border effect is also prohibited.
The current priority in relation to e-cigaretes is the draft scheme under development for a Public Health (Tobacco Products and Nicotine Inhaling Products) Bill. The Bill will include provisions to prohibit the sale of nicotine inhaling products such as e-cigarettes by and to persons under the age of 18 and introduce a new licensing system for the retail sale of nicotine-inhaling products such as e-cigarettes.
Neither I, nor my officials have met with representatives of the vaping and e-cigarette industry to date in 2019.