Promoting Ireland's history, culture and heritage is an intrinsic element of all the Fáilte Ireland tourism experience brands. With specific regard to historical and heritage sites and their related tourism product offering, these are particularly to the fore in Ireland's Ancient East, which has an especially rich and diverse range of heritage experiences.
Researching the potential of attractions and experiences relating to our heritage offering and deciding on related capital investments, enterprise supports and promotions are operational matters for Fáilte Ireland. With specific regard to State-owned heritage buildings and sites, Fáilte Ireland has developed a series of strategic partnerships with key State bodies – including the OPW – that own and manage attractions and sites considered to be of vital importance to tourism. Through these partnerships, Fáilte Ireland can assist with the refurbishment and enhancement of key visitor attractions and advise on further experience development and marketing.
I have asked Fáilte Ireland to respond to the Deputy directly with further detail on its strategic partnerships, especially that with the OPW, and any studies, research or insights relating to the tourism potential of our overall heritage offering. Please contact my private office if you have not received a reply within ten working days.