As the Deputy is aware, the public services card is a means of assisting the delivery of public services to the people who need them in a safe and efficient manner. It was brought about to ensure personal data is protected and to ensure people get access to public services safely, securely and efficiently.
In January 2017, my Department launched a public communications campaign for both the public services card and MyGovID. The primary objectives of that campaign were: to improve public awareness, to highlight services, and to let people know about the card itself and the detailed information on it. The campaign was delivered on radio, online and through print channels and the cost across the period was €205,440. This included the design and creation of all the creative content, the media strategy and media-buying aspects of the campaign.
In addition, in February this year, a further communications campaign was undertaken in relation to MyGovID. The aim of this campaign was to drive public awareness of the MyGovID online platform and the many benefits associated with it. The campaign was delivered on radio and online channels and the cost of the campaign was €99,669. These campaigns have been successful as the number of verified MyGovID accounts now exceeds 390,000.