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Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 12 November 2019

Tuesday, 12 November 2019

Questions (432)

Jack Chambers

Question:

432. Deputy Jack Chambers asked the Minister for Agriculture, Food and the Marine the role his Department is playing in the winter ready campaign; the expenditure his Department will incur in this campaign; and the details of expenditure on external consultancy and advertising or communication. [46621/19]

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Written answers

My Department is represented on both the Government Task Force on Emergency Planning and on its sub-group which designs the Be Winter Ready campaign. In particular, the Department contributes information for the farming community on preparing for, and working in, adverse weather conditions.

To support the campaign, all Departmental staff were emailed with information about the campaign and each public office will display posters and make the campaign leaflets available to visitors.

The campaign is also prominently advertised on the front page of the Department's website and is promoted through our social media channels. The Department does not incur any of the direct costs involved in the Be Winter Ready campaign.

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