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Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 12 November 2019

Tuesday, 12 November 2019

Questions (597)

Jack Chambers

Question:

597. Deputy Jack Chambers asked the Minister for Culture, Heritage and the Gaeltacht the role her Department is playing in the winter ready campaign; the expenditure her Department will incur in this campaign; and the details of expenditure on external consultancy and advertising or communication. [46625/19]

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Written answers

As the Deputy will be aware, the Government launched the ‘Be Winter-Ready’ 2019 -2020 Information Campaign focusing this year on the different colour codings associated with Met Éireann weather warnings on Wednesday 6th November.

The ‘Be Winter-Ready’ campaign informs the public of what is being done in relation to winter preparations and where they can source valuable information that can assist them through a difficult period.  

This year’s campaign is focused on “Met Éireann’s Weather Warnings”. The Office of Emergency Planning, in collaboration with their colleagues in Met Éireann, have designed and produced a leaflet on these weather warnings. This leaflet and leaflets from previous Be Winter Ready campaigns are available on the winterready.ie website.

The campaign highlights the ‘Whole of Government’ approach being taken to winter preparations.  This sort of approach was seen during recent storms which posed challenges for communities, businesses, Government Departments and Agencies. While my Department participates in the campaign, as it does not have a lead role in this campaign, no expenditure is planned on external consultancy, advertising or communication at this present time.

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