Wednesday, 20 November 2019

Questions (94)

Barry Cowen

Question:

94. Deputy Barry Cowen asked the Minister for Finance the amount spent on public relations, promotion and advertising, including multimedia, in his Department in each of the years 2016 to 2018 and to date in 2019 (details supplied) in tabular form; and if he will make a statement on the matter. [48246/19]

View answer

Written answers (Question to Finance)

The details of the amount spent on public relations, promotion and advertising including multimedia in my Department in each of the years 2016 to 2018 and to date in 2019 are provided in the following table.

Year

Description

Amount

2016

Mortgage Arrears Communication Campaign

€73,136

Switch Your Bank*

€24,682

Outside Broadcasting of National Economic Dialogue

€17,657

2017

Switch Your Bank*

€717,746

Outside Broadcasting of National Economic Dialogue

€17,657

Information notice re: Beneficial Ownership

€2,408

Graphic Design: Public Awareness Campaign

€480

Advertising: Switch Your Bank

€73.80

Advertising: European Financial Forum

€24.60

2018

Switch Your Bank*

€402,210

Outside Broadcasting of National Economic Dialogue

€13,616

Advertising: Board Recruitment

€1,707

Irish Language Notice (The Department's Irish Language Scheme)

€1,240

Irish Language Notice (The Department's Irish Language Scheme)

€983

2019 (to date)

Advertising: Vacancy for Governor of Central Bank of Ireland

€12,300

*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.