Dáil Éireann Debate, Wednesday - 20 November 2019
94. Deputy Barry Cowen asked the Minister for Finance the amount spent on public relations, promotion and advertising, including multimedia, in his Department in each of the years 2016 to 2018 and to date in 2019 (details supplied) in tabular form; and if he will make a statement on the matter. [48246/19]
View answerThe details of the amount spent on public relations, promotion and advertising including multimedia in my Department in each of the years 2016 to 2018 and to date in 2019 are provided in the following table.
|
Year |
Description |
Amount |
|
2016 |
Mortgage Arrears Communication Campaign |
€73,136 |
|
Switch Your Bank* |
€24,682 |
|
|
Outside Broadcasting of National Economic Dialogue |
€17,657 |
|
|
2017 |
Switch Your Bank* |
€717,746 |
|
Outside Broadcasting of National Economic Dialogue |
€17,657 |
|
|
Information notice re: Beneficial Ownership |
€2,408 |
|
|
Graphic Design: Public Awareness Campaign |
€480 |
|
|
Advertising: Switch Your Bank |
€73.80 |
|
|
Advertising: European Financial Forum |
€24.60 |
|
|
2018 |
Switch Your Bank* |
€402,210 |
|
Outside Broadcasting of National Economic Dialogue |
€13,616 |
|
|
Advertising: Board Recruitment |
€1,707 |
|
|
Irish Language Notice (The Department's Irish Language Scheme) |
€1,240 |
|
|
Irish Language Notice (The Department's Irish Language Scheme) |
€983 |
|
|
2019 (to date) |
Advertising: Vacancy for Governor of Central Bank of Ireland |
€12,300 |
*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
