Dáil Éireann Debate, Wednesday - 11 December 2019
106. Deputy Robert Troy asked the Taoiseach and Minister for Defence the expenses incurred by his Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of his Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52115/19]
View answerMy Department carries out an annual Be Winter Ready campaign each winter. The table below sets out the full costs for the campaign for Winter 2019-2020. This is the only campaign or programme of this nature carried out by my Department.
|
Winter Ready Information Campaign Costs |
Costs |
|
Irish Translation of Be Winter Ready leaflets, Ministers speeches and Q&A's |
€388.02 |
|
Promotional Mugs |
€487.08 |
|
OEP Stand at Ploughing Championship |
€2,709.37 |
|
HiViz waistcoats with Be Winter Ready logo |
€3,965.78 |
|
Sign Language Interpreter for Be Winter Ready Campaign Launch |
€276.75 |
|
Radio Advertisements (16 x 20secs slots over 4 days) |
€27,897.98 |
|
Two page 'Be Winter Ready' article in the Irish Independent |
€7,995.00 |
|
Distribution of leaflets with Irish Independent |
€15,498.00 |
|
Total |
€59,217.98 |
