Dáil Éireann Debate, Wednesday - 11 December 2019
120. Deputy Robert Troy asked the Minister for Finance the expenses incurred by his Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of his Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52118/19]
View answerI can advise the Deputy that my Department has incurred the following expenses to date in 2019 for the implementation of ongoing communications strategy initiatives which highlight schemes and programmes operated under its auspices:
|
Description |
Amount |
|
Provision of specialist advice on the use of social media in international contexts for the international launches of the Government of Ireland’s Ireland for Finance strategy. (Note: Contract does not cover any work by the contractor in implementing the communications strategy.) |
€24,395.00 (Inc. VAT) |
|
Webhosting for the Switch Your Bank* campaign. |
€1,918.80 (Inc. VAT) |
*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
