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Departmental Advertising Expenditure

Dáil Éireann Debate, Wednesday - 11 December 2019

Wednesday, 11 December 2019

Questions (314)

Robert Troy

Question:

314. Deputy Robert Troy asked the Minister for Housing, Planning and Local Government the expenses incurred by his Department to date in 2019 for the commissioning, development, production, promotion and online sharing of a video that highlighted schemes and programmes operated by his Department, in tabular form; if such videos have been commissioned for 2020, and if so, the estimated costs of each such video. [52138/19]

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Written answers

My Department has incurred no expenditure to date this year on the commissioning, development, production, promotion or online sharing of videos highlighting schemes and programmes it operates.

My Department has produced a number of videos this year, including three published videos on the Urban Regeneration and Development Fund, a scheme it operates. It did not incur expenditure as these videos were produced in-house and not advertised at any cost.

To limit public expenditure in the production of digital content, including videos, my Department normally develops and produces video in-house. It occasionally incurs expenditure on the advertising and promotion of videos to increase public awareness of policies, legislative changes and initiatives. An increasing amount of online content is in video format and my Department has developed its capacity in this area in order to communicate more effectively with the public, elected representatives, stakeholders, interested parties and media and others.

My Department has not currently commissioned any videos on schemes or programmes for 2020. It is possible that it may incur expenditure on the promotion of videos next year but decisions in that respect have not yet been made.

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