Wednesday, 18 December 2019

Questions (231)

Robert Troy

Question:

231. Deputy Robert Troy asked the Minister for Business, Enterprise and Innovation the amount spent on advertising in 2018 and to date in 2019 on Brexit; and if she will make a statement on the matter. [53737/19]

View answer

Written answers (Question to Business)

The following table provides details of expenditure incurred by my Department and its Offices on Brexit advertising over the period 2018 to date.

2018

Type of Advertising

Amount Spent

Campaign/Project Name

Leaflet (Design and Print)

1,324

Summary of Brexit Supports available to Retail Businesses

Leaflet – Additional copies (print)

209

Summary of Brexit Supports available to Retail Businesses

Print and Delivery

610

6,000 Getting Ireland Brexit Ready Guides

Print and Delivery

330

3,000 Getting Ireland Brexit Ready Guides

Design and Print

861

Brexit Preparedness leaflets for the National Ploughing Championships

Total Expenditure incurred in 2018

3,334

2019

Radio Advertising

21,914

Brexit Advertising Campaign

National and Regional Newspaper Advertising

69,793

Brexit Advertising Campaign

Newspaper Advertising

1,469

Brexit Preparedness Advertising Campaign

Newspaper Advertising

260

Brexit Preparedness Advertising Campaign

Digital Advertisement

185

Brexit Preparedness

Advertising (New Brexit Times and Digital Ads)

Total Expenditure incurred in 2019

93,621