Wednesday, 18 December 2019

Questions (69)

Robert Troy

Question:

69. Deputy Robert Troy asked the Taoiseach the amount spent on advertising in 2018 and to date in 2019 on Brexit. [53751/19]

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Written answers (Question to Taoiseach)

Comprehensive communications have been central to the work across Government to ensure that Ireland is as prepared as possible for the UK exiting the EU, whatever shape it takes. This includes the Government-wide Getting Ireland Brexit Readypublic information and outreach campaign which was launched in September 2018.

In advance of the March, April and October Brexit deadlines, my Department working with the Department of Foreign Affairs and Trade and other Departments and Agencies delivered a nationwide information and preparedness campaign. This included a combination of advertising using national and local print, radio, tv, and social media, the printing and distribution of information leaflets for citizens, and the Practical Steps booklet for businesses. The advertising costs for these campaigns have been allocated from the budgets of the Department of Foreign Affairs and Trade in the case of the national campaign and from the lead Department/Agency in relation to targeted campaigns. My Department’s spend on Brexit advertising in 2018 and 2019 is nil.