Dáil Éireann Debate, Wednesday - 3 June 2020
1055. Deputy Sean Sherlock asked the Minister for Rural and Community Development the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9844/20]
View answerMy Department has not incurred any such expenditure this year.
In terms of agencies under my Department's aegis, only Irish Water Safety has incurred expenditure on the relevant social media platforms this year. The following table provides details of this expenditure.
|
Irish Water Safety - Social Media Campaigns |
Expenditure |
|
|
€1,327.31 |
|
Cold Water Shock - St Patrick's Day - Boating Targeting - Video |
€222.80 |
|
Cold Water Shock - St Patrick's Day - General Targeting - Video |
€220.15 |
|
Cold Water Shock - St Patrick's Day - Parents Targeting - Video |
€228.47 |
|
Paws May-June - Parents Targeting - Facebook - Traffic |
€101.44 |
|
Paws May-June - Teachers Targeting - Facebook - Traffic |
€39.20 |
|
Social Ads - Boating Targeting - Video - 2019/2020 |
€170.54 |
|
Social Ads - General Targeting - Video - 2019/2020 |
€171.51 |
|
Social Ads - Parents Targeting - Video - 2019/2020 |
€173.20 |
|
|
€136.21 |
|
Cold Water Shock - St Patrick's Day - Boating Targeting - Video |
€18.17 |
|
Cold Water Shock - St Patrick's Day - General Targeting - Video |
€20.64 |
|
Cold Water Shock - St Patrick's Day - Parents Targeting - Video |
€12.93 |
|
Paws May-June - Parents Targeting - Instagram- Traffic |
€62.35 |
|
Paws May-June - Teachers Targeting - Instagram- Traffic |
€15.65 |
|
Social Ads - Boating Targeting - Video - 2019/2020 |
€2.51 |
|
Social Ads - General Targeting - Video - 2019/2020 |
€3.30 |
|
Social Ads - Parents Targeting - Video - 2019/2020 |
€0.68 |
|
Google Display |
€526.77 |
|
Display - Paws May/June - Parents Only |
€270.35 |
|
Display - Paws May/June - Placement Targeting |
€256.42 |
|
Google Search |
€929.56 |
|
Search - General - Courses - Exact |
€22.00 |
|
Search - General - Courses - Modbroad |
€313.37 |
|
Search - General - General - Exact |
€48.95 |
|
Search - General - General - Modbroad |
€95.58 |
|
Search - General - Safety - Exact |
€248.77 |
|
Search - General - Safety - Modbroad |
€132.75 |
|
Search - Teach Paws - Brand |
€68.13 |
|
Youtube |
€796.61 |
|
Youtube - Angling - Contextual Keyword Targeting |
€37.32 |
|
Youtube - Angling - Inmarket-Affinity Targeting |
€37.65 |
|
Youtube - Angling - Topic Targeting |
€37.58 |
|
Youtube - General - Contextual Keyword Targeting |
€92.75 |
|
Youtube - General - Inmarket - Affinity Targeting |
€92.87 |
|
Youtube - General - Topic Targeting |
€12.44 |
|
Youtube - Lifejackets - Contextual |
€37.23 |
|
Youtube - Lifejackets - Inmarket |
€34.80 |
|
Youtube - SPD - Angling - Contextual Keyword Targeting |
€73.37 |
|
Youtube - SPD - Angling - Inmarket-Affinity Targeting |
€74.92 |
|
Youtube - SPD - Angling - Topic Targeiting |
€16.94 |
|
Youtube - SPD - General - Contextual Keyword Targeting |
€69.75 |
|
Youtube - SPD - General - Inmarket - Affinity Targeting |
€81.00 |
|
Youtube - SPD - General - Topic Targeting |
€5.09 |
|
Youtube - SPD - Lifejackets - Contextual |
€76.51 |
|
Youtube - SPD - Lifejackets - Inmarket |
€16.41 |
|
Total Expenditure |
€3,716.46 |
