Dáil Éireann Debate, Wednesday - 3 June 2020
39. Deputy Sean Sherlock asked the Tánaiste and Minister for Foreign Affairs and Trade the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9839/20]
View answerMy Department engages in public awareness advertising where there is important information that needs to be brought to the attention of citizens. To date there has been no expenditure on advertising on social media platforms for campaigns in 2020. However, some expenditure has occurred in 2020, which relates to campaigns that ran in 2019.
In addition to the expenditure from 2019 campaigns, Embassies abroad in 2020 have spent a small sum on social media to highlight specific projects in their locations.
|
Campaign Details |
Social Media Platform |
Supplier |
Cost |
|
|
St Patrick's Day Google 17/03-31/03/19 |
|
PHD |
€11,394.63 |
2019 campaign |
|
Ireland's Rugby World Cup promotion campaign, 09/12 - 31/12/19 |
Google & Facebook |
PHD |
€42,532.27 |
2019 campaign |
|
Missions abroad |
Facebook & Twitter |
|
€1,377.40 |
|
|
|
|
Total |
€55,304.30 |
|
