Dáil Éireann Debate, Wednesday - 3 June 2020
408. Deputy Sean Sherlock asked the Minister for Justice and Equality the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9842/20]
View answerMy Department engages in advertising on social media platforms, where appropriate, in order to connect with a wider public audience to important issues in the Justice and Equality sector.
These platforms can be more cost effective and efficient channels than traditional media. They give a greater opportunity to reach individuals as they use multiple devices – desktops, phones and tablets for example. Social media platforms also allow my staff to measure the interest and traffic towards a particular campaign.
To date in 2020, my Department has spent a total of €4,082 on social media advertising on a significant public awareness campaign called ‘No Excuses’. The No Excuses Campaign was launched in 2019, it is a three-year national awareness ad campaign calling on the public to stop making excuses for sexual harassment and violence. The aim of this campaign is to make the public question our responses to a range of sexual harassment and potential sexual violence scenarios.
I have provided a breakdown of this spend in the following table:
Social Media Spend 2020 - No Excuses Campaign
|
Company |
Amount |
|
|
€300 |
|
Google adwords |
€3,782 |
|
Total |
€4,082 |
I have requested that relevant Agencies under the remit of my Department respond directly to the Deputy on this matter.
