Dáil Éireann Debate, Wednesday - 3 June 2020
844. Deputy Sean Sherlock asked the Minister for Communications, Climate Action and Environment the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9847/20]
View answerMy Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on a number of advertising campaigns to promote its policies / programmes from time to time. In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.
The expenditure incurred on advertising on the particular social media platforms referred to includes the promotion of a number of significant programmes/campaigns associated with my Department such as the Trading Online Voucher Scheme and the Waste Campaign.
The information requested is outlined in the following table:
|
Campaign |
Platform |
Spend to date in 2020 |
|
Waste Consultation |
|
€469 |
|
Trading Online Vouchers |
|
€3,746 |
