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Departmental Advertising

Dáil Éireann Debate, Thursday - 30 July 2020

Thursday, 30 July 2020

Questions (1010)

Alan Kelly

Question:

1010. Deputy Alan Kelly asked the Minister for Children and Youth Affairs if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21022/20]

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Written answers

Details of expenditure by the Department of Children and Youth Affairs on advertising campaigns to support policies and programmes during 2019 and in 2020 to date are set out in the table below:

Policy/Programme

Year

Print

Broadcast*

Outdoor

Consultancy/Production

Supporting Children Campaign

2020

0

€12,164

0

€25,135

Parents Centre Campaign

2020

0

€12,138

0

€2,312

Early Years Childcare Reopening

2020

0

€0

0

€5,781

National Childcare Scheme

2019

€16,552

€493,777

€270,686

€167,597

Youth Reform - LGBTI+ (Pride)

2019

€5,904

€65

0

€4,467

*includes Social Media & Digital

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