Departmental Advertising

Thursday, 30 July 2020

Questions (182)

Alan Kelly

Question:

182. Deputy Alan Kelly asked the Minister for Communications, Climate Action and Environment if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21023/20]

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Written answers

Minister for Communications, Climate Action and Environment

My Departmental remit includes complex policy areas, oversight of regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on a number of advertising campaigns to promote its policies / programmes from time to time. In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.

The information requested is outlined in tabular format below:

Campaign / Relevant Programme	Advertising in publications / Broadcast Advertising / Outdoor Advertising /Consultancy or production costs	Cost in 2019	Cost to date in 2020
Ocean Energy Week “DCCAE sponsored content to raise citizen awareness of offshore wind energy and outlining the various planning, environmental and policy considerations around developing offshore wind capability”	Advertising in Irish Examiner	Nil	€6,500
Community Environment Action Fund/ Local Agenda 21	Press advertisements	€5,847	Nil
Digital Skills for Citizen Scheme	Advertising in Senior Times Magazine	€1,107	Nil
Anti Dumping Initiative	Advertising Infographic	€861	€1,193
Waste Awareness & Education Campaign	Radio Advertising	€102,671	Nil
Waste Awareness & Education Campaign	Consultancy	€1,900	Nil
Waste Awareness & Education Campaign	Cinema Advertising	€35,686	Nil
Enactment of Inland Fisheries Secondary Legislation	Press Advertising	€17,720	€6,274
Geoscience Ireland	Advertising in publications	€3,835	€2,835
INFOMAR	Advertising in publications	€10,600	€7,600
Tellus	Public Information Notices	€24,692	Nil

Climate Action Plan 2019 ‘Town Hall’ meetings	Newspaper Advertising	€9,123	Nil
National Dialogue Regional Gathering in Q4 2018	Newspaper Advertising	€1,557	Nil