The information requested by the Deputy is currently being compiled and will be forwarded to him in accordance with Standing Orders.
The following deferred reply was received under Standing Order 51
My Department uses advertising and public information campaigns where there is important information that needs to be brought to the public’s attention. The advertising campaigns generally comprise traditional advertising methods including TV, radio and print and occasionally, social media. For the purposes of responding to the Deputy’s question, social media expenditure is included under the ‘broadcast’ heading below. The specific details requested by the Deputy are as follows:
2018
|
€9,109.90
|
Rebuilding Ireland Consultation, Communication and Engagement Strategy
|
Print
|
|
€31,834.48
|
Promoting various schemes available to owners of vacant properties
|
Print
|
|
€36,934.50
|
Conduct of poll at the Thirty-sixth Amendment of the Constitution Bill 2018 Referendum
|
Print
|
|
€38,433.03
|
Conduct of poll at the Presidential Election and Blasphemy Referendum
|
Print
|
|
€11,933.51
|
Register to Vote Awareness Campaign
|
Print
|
|
€13,662.84
|
Register to Vote Awareness Campaign
|
Broadcast
|
|
€2,091
|
Fire safety campaigns including National Fire Safety Week
|
Print
|
|
€305,132
|
Fire safety campaigns including National Fire Safety Week
|
Broadcast
|
|
€77,527.69
|
Invitation to make submission to the European Parliament Constituency Committee and Local Electoral Area Boundary Committee
|
Print
|
|
€6,509.16
|
Online advertising inviting submissions to Local Electoral Area Boundary Committee
|
Broadcast
|
|
€3,580
|
Nitrates Action Programme
|
Print
|
2019
|
Cost
|
Campaign
|
Method
|
|
€39,088.83
|
Promoting various schemes available to owners of vacant properties
|
Print
|
|
€38,767.49
|
Conduct of poll at the European Parliament and local elections
|
Print
|
|
€16,709.35
|
Conduct of poll at the Bye elections
|
Print
|
|
€11,773.95
|
Register to Vote Awareness Campaign
|
Print
|
|
€12,300.00
|
Register to Vote Awareness Campaign
|
Broadcast
|
|
€2,091
|
Fire safety campaigns including National Fire Safety Week
|
Print
|
|
€281,346
|
Fire safety campaigns including National Fire Safety Week
|
Broadcast
|
|
€213,015
|
Fire safety campaigns including National Fire Safety Week
|
Production/ Consultancy
|
|
€25,859.22
|
Short Term Letting Regulations
|
Print
|
|
€17,063
|
Public information campaign for plebiscites for Directly Elected Mayors with executive functions in Limerick City and County Council, Cork City Council, and Waterford City and County Council
|
Print
|
|
€22,653
|
Public information campaign for plebiscites for Directly Elected Mayors with executive functions in Limerick City and County Council, Cork City Council, and Waterford City and County Council
|
Broadcast
|
|
€8,843
|
Public information campaign for plebiscites for Directly Elected Mayors with executive functions in Limerick City and County Council, Cork City Council, and Waterford City and County Council
|
Production/ Consultancy
|
2020
|
Cost
|
Campaign
|
Method
|
|
€2,194.26
|
Promoting various schemes available to owners of vacant properties
|
Print
|
|
€3,000
|
Irish Central campaign for Vacant Homes
|
Broadcast
|
|
€8,477.85
|
Conduct of poll at the Bye elections of 2019
|
Print
|
|
€23,627.26
|
Conduct of poll at the General election
|
Print
|
|
€10,215.25
|
Call for Housing 2020
|
Print
|
|
€2,752.75
|
Call for Housing 2020
|
Production/ Consultancy
|
|
€74,622
|
Fire Safety Campaign
|
Broadcast
|
