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Departmental Advertising

Dáil Éireann Debate, Thursday - 30 July 2020

Thursday, 30 July 2020

Questions (583)

Alan Kelly

Question:

583. Deputy Alan Kelly asked the Minister for Foreign Affairs and Trade if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21029/20]

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Written answers

The Department of Foreign Affairs and Trade engages in public awareness advertising campaigns where there is important information that needs to be brought to the attention of the public.  In that regard, two significant campaigns took place in 2019 and will be ongoing in 2020; the new “Passport Online” campaign and the “Getting Ireland Brexit Ready” campaign. 

In the case of the former, the objective is to build continual awareness of the Online Passport Service for Irish citizens, which is now expanding to include children and first time adult applications.  This campaign has a multi-faceted approach, including promotion on social media platforms, national and regional print and broadcast media, and outdoor advertising.  Expenditure to date in 2019 and 2020 on this campaign is €633,723.

Expenditure on the “Getting Ireland Brexit Ready” Public Information campaign was approximately €1.5 million in 2019.  While the costs of the 2019 campaign were borne by my Department, this is a whole of Government campaign prepared and executed in partnership with other Government Departments and Agencies, in particular, the Department of the Taoiseach. As we move toward the closing phase of the transition period following the UK’s departure from the EU the need for this work continues. The Government will shortly approve a new Brexit Communications campaign which will focus on “Brexit Readiness”. This will align closely with the communications elements of Government’s strategy for recovery after Covid-19. Campaign details and projected expenditure in this area will be made available once those plans have been finalised.

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