Departmental Advertising

Dáil Éireann Debate, Thursday - 30 July 2020

Thursday, 30 July 2020

Questions (742)

Alan Kelly

Question:

742. Deputy Alan Kelly asked the Minister for Education and Skills if her Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if she will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if she will make a statement on the matter. [21026/20]

Written answers

Minister for Education and Skills

The Department's costs in relation to communications strategy initiatives in 2019 and to date in 2020 are set out in the following table.

Year	Campaign	Cost (€)
2020	School Reopening – Radio, Print and Internet advertising	€119,202.94
2020	Leaving Cert Calculated Grades advertising (July) – Print, Radio and   Internet advertising	€94,342.53
2020	Leaving Cert Calculated Grades awareness campaign in May – internet,   radio, print and social media advertising	€100,735.90
2020	Teaching Transforms advertising campaign which aims to help address   the shortage of teachers in specific subjects and the increasing need for   more qualified graduates.	€129,568.58
2019	Teaching Transforms advertising campaign which aims to help address   the shortage of teachers in specific subjects and the increasing need for   more qualified graduates.	€117,699.96
2019	STEM Awareness Campaign in conjunction with Science Foundation Ireland   to raise awareness of STEM.  In this   regard “This is STEM” a video based campaign featuring eight role models from   industry and academia, capturing how a STEM career is not a typical day job   has been developed by SFI.	€73,000
2019	Facebook promotional posts in relation to the post-primary schools   patronage process	€70.00
Total		€704,549.91