My Department does not have a specific budget for social media advertising. Decisions to advertise on social media normally form part of individual communications campaigns’ planning. The table below sets out provisional details for one campaign planned in 2021.
My Department recognises the role of social media (and advertising on it) in creating awareness of campaigns among certain cohorts of the public that rely on social media for information. My Department uses social media on an ongoing basis to communicate policies, schemes and Departmental work and it is likely that this will continue in 2021.
2021 Campaign
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Social media budget
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Promotion of audio weather forecasts (provisionally planned)
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€300
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