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Departmental Budgets

Dáil Éireann Debate, Wednesday - 16 December 2020

Wednesday, 16 December 2020

Questions (350)

Seán Sherlock

Question:

350. Deputy Sean Sherlock asked the Minister for Health the current budgets in his Department for social media advertising for 2021; and the campaigns behind each budget line in tabular form. [44024/20]

View answer

Written answers

The Department of Health has one item of social media advertising planned for 2021. This is the continuation of the KEEP WELL campaign into 2021 and the spend on that is estimated as 8439.70 across Facebook and Instagram. This will be used to promote 4 x 20 sec campaign videos.

The Department has no other specific budgets outlined for social media spend for 2021 as yet. This might be more appropriately referred to the Health Service Executive.

Initiator

Campaign

Media Buyer

Description

Activity Dates

Amount

Healthy Ireland

KEEP WELL

PHD Media

Social

Jan-21

8439.7

The Department has no other specific budgets outlined for social media spend for 2021 as yet. This might be more appropriately referred to the Health Service Executive.

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