Dáil Éireann Debate, Wednesday - 16 December 2020
38. Deputy Sean Sherlock asked the Tánaiste and Minister for Enterprise, Trade and Employment the current budgets in his Department for social media advertising for 2021; and the campaigns behind each budget line in tabular form. [44019/20]
View answerMy Department plays an important role in communicating to business owners the grants, low cost loans, advice and training available to them to help grow their business or meet challenges they face. This role is particularly important in 2020 and 2021 as we face the twin challenges of Brexit and COVID-19.
My Department has an overall communications and advertising budget allocation of €360,000 for 2021. This allocation will be used for: print, radio and social media advertising; the creation of video and animations; photography services; book purchases; media monitoring services; and online subscriptions that my Department will engage in during 2021. My Department has not set a definitive spend against any of its key communications campaigns for 2021, rather will allocate funds as appropriate to each during the course of the year.
