Dáil Éireann Debate, Thursday - 14 January 2021
103. Deputy Neale Richmond asked the Minister for Foreign Affairs the individual cost of each Get Brexit Ready communication campaign since they were introduced in tabular form; and if he will make a statement on the matter. [2036/21]
View answerIn 2020 the ‘Getting Ireland Brexit Ready’ public information campaign continued to run over TV, radio, print and social media. This campaign followed on from similar campaigns that ran in 2018 and 2019.
With the UK’s departure from the EU at the beginning of 2020 it was important to highlight the substantial and lasting changes for businesses that were to come into effect at the end of the transition period on 31 December 2020. This Brexit Communications campaign focused on business “Brexit Readiness”, and encouraging those who trade with, or through, the United Kingdom (excluding Northern Ireland), to take action and avail of information and resources available at gov.ie, to limit the disruption to their business.
Expenditure in 2020 on this public information campaign was €643,862.15. While the costs of the 2020 campaign were borne by my Department, this is a whole of Government campaign that was prepared and executed in partnership with other Government Departments and Agencies, in particular, the Department of the Taoiseach. Additionally a number of other Government Departments and Agencies ran related and focused sectorial campaigns in their areas of responsibility which were funded directly by those Departments and Agencies.
Get Ireland Brexit Ready Campaign Costs 2018-2020
|
Year |
Vendor |
Campaign Activities |
Costs |
|
2018 |
TBWA, Fast Forward Productions |
Creation of creative assets; video production |
€ 41,674.50 |
|
2019 |
PHD Media, TBWA, Irish Times |
Creation of creative assets and print for business, public, national and regional campaigns; advertising: radio, TV, press, social, search, Aerpods; advertising in Brexit supplement; video production |
€ 1,706,503.76 |
|
2020 |
TBWA, PHD Media, Outsource Media, Irish Examiner, Kick Communications |
Creation of creative assets; advertising: radio, TV, press, social media, search; outdoor advertising; video & radio production; advertising in Brexit supplement |
€ 643,862.15 |
|
|
|
|
€ 2,392,040.41 |
