Dáil Éireann Debate, Wednesday - 24 February 2021
276. Deputy Sorca Clarke asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the amount her Department has expended to date regarding awareness raising campaigns of Covid-19 in national newspapers, regional newspapers, national radio, regional and local radio stations and across social media platforms; and the amount committed to expend under any current contracts or agreements with same in tabular form. [10481/21]
View answerI have been informed by officials in my Department that no funding has been allocated to, or contracts entered into, for awareness-raising campaigns relating to Covid-19 since the beginning of the pandemic.
My Department is actively engaged in delivering Covid-19 information and communications to the public and to stakeholders through various channels, including traditional and social media, and stakeholder meetings. This work is carried out in-house by the communications team and other teams within the Department. Communications activities are very important at this time and cost-effectiveness is always a factor in my Department’s plans and actions.
As part of its policy response to the crisis, my Department has supported a range of measures which provide creative material and performances online, which would normally have been presented to live audiences.
