Dáil Éireann Debate, Wednesday - 10 March 2021
625. Deputy Paul Kehoe asked the Minister for Social Protection the amount spent across her Department on advertising in relation to Covid-19 by month and by media outlet (details supplied) from 1 March 2020 to 1 March 2021. [13566/21]
View answerThe Department delivered 20 public information campaigns related to COVID-19 from March 2020 to March 2021. The aim of these campaigns was to increase public awareness of the available income supports and Department services during the COVID-19 pandemic.
The full cost of COVID-19 related public information campaigns was €1,826,918 excluding VAT, agency fees and creative/design fees. These costs include all advertising in national and regional print publications as well as national and regional radio costs detailed below. There were no costs incurred TV campaigns.
Two of these public information campaigns ran in January 2021 and have not yet been fully invoiced. Costs provided for these campaigns are therefore as per the campaign budget, are not final and may vary slightly.
The detailed spend per media channel requested is outlined in the table below.
