Dáil Éireann Debate, Wednesday - 10 March 2021
732. Deputy Paul Kehoe asked the Minister for Justice the amount spent across her Department on advertising in relation to Covid-19, by month and by media outlet (details supplied), from 1 March 2020 to 1 March 2021. [13563/21]
View answerI wish to advise the Deputy that my Department has been working closely with all government departments to support the national COVID-19 effort. My Department has contributed to, and participated in, the large scale cross-Government communications programme which has been running since the start of the COVID-19 pandemic. This has involved supporting and amplifying Government and public health messaging through both our internal and external communications channels. There has been no spending by my Department on advertising directly related to COVID-19 during the period in question.
While not specifically a campaign to raise awareness of COVID-19, since March 2020 my Department has been running the important ‘Still Here’ campaign. This purpose of this campaign is to reassure victims of domestic abuse that support services from State agencies and the voluntary sector are still available and accessible during the COVID-19 pandemic, regardless of what level of restrictions are in place.
In addition to reminding victims of domestic abuse that help is ‘Still Here’, the campaign also reminds anyone concerned for their safety that the restrictions on movement do not apply to people at risk or who are removing themselves from a domestic abuse situation.
To date the Department has spent €397,944.36 on the Still Here campaign. The campaign so far has included two major media bursts, 16 April – 3 May 2020 and Oct 26 to Nov 8 2020. As requested by the Deputy, I have provided further breakdown of that spend by TV and Radio media outlet for both bursts. It is not possible to break down these figures per month as requested, but as both bursts were less than a month, I trust this information will be of value to the Deputy.
Still Here - TV Burst 1
|
Media Outlet |
Total Spend |
|
RTÉ |
€23,510.04 |
|
Virgin |
€17,890.76 |
|
TG4 |
€556.27 |
|
Sky |
€9,558.22 |
|
4 Digital |
€3,020.20 |
Still Here - Radio Burst 1
|
Media Outlet |
Total Spend |
|
RTÉ |
€20,731.83 |
|
Newstalk |
€12,951.37 |
|
Media Central |
€6,201.74 |
|
Urban Media |
€9,771.93 |
|
Cork’s Red FM |
€1,403.77 |
|
IRS+ |
€9,899.73 |
Still Here - TV Burst 2
|
Media Outlet |
Total Spend |
|
RTÉ |
€44,683.92 |
|
Virgin |
€17,068.09 |
|
TG4 |
€1,054.26 |
|
Sky |
€16,838.27 |
|
4 Digital |
€4,116.04 |
Still Here - Radio Burst 2
|
Media Outlet |
Total Spending |
|
RTÉ |
€21,872.54 |
|
Newstalk |
€8,493.85 |
|
Media Central |
€12,811.88 |
|
Urban Media |
€18,352.16 |
|
IRS+ |
€7,574.59 |
