Dáil Éireann Debate, Wednesday - 28 April 2021
301. Deputy Catherine Murphy asked the Minister for Finance the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22291/21]
View answerThe amount spent by my Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021 is outlined in the following table: -
|
Date Commenced |
Amount In € |
Companies Engaged |
Description Of Services:
|
|
November 2020 |
€673.61 [vat exclusive] €815.07 [vat inclusive] |
Mediavest Limited T/A Spark Foundry |
Payment for media notices inviting interested parties to make submissions in relation to the preparation of the Department’s Fourth Irish Language Scheme for the period 2021 – 2024. |
My Department's policy regarding employing external groups is to follow the relevant public procurement rules and procedures.
My Department also facilitates the “Switch Your Bank” campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition. This is a public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The campaign is funded by AIB and Permanent TSB, and the Department manages it on their behalf as part of the restructuring of the banks. The costs are fully recoupable from AIB and Permanent TSB in the context of their restructuring plans.
The costs for this campaign were €2,066.40 in 2020 and €3,018.95 to date in 2021 (both VAT inclusive).
