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Departmental Expenditure

Dáil Éireann Debate, Wednesday - 28 April 2021

Wednesday, 28 April 2021

Questions (500, 501)

Catherine Murphy

Question:

500. Deputy Catherine Murphy asked the Minister for Housing, Local Government and Heritage the amount spent by his Department on public relations advice and media advice since January 2020 to date in 2021; and the companies engaged for this advice in tabular form. [22277/21]

View answer

Catherine Murphy

Question:

501. Deputy Catherine Murphy asked the Minister for Housing, Local Government and Heritage the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22295/21]

View answer

Written answers

I propose to take Questions Nos. 500 and 501 together.

The information requested by the Deputy is currently being compiled and will be forwarded in accordance with Standing Orders.

The following deferred reply was received under Standing Order 51
My Department did not incur any expenditure on third party public relations advice or communications advice since January 2020 to date. The engagement of external expertise is generally only considered where the issues involved require expert skills or capabilities that are not readily available within my Department. My Department uses advertising and public information campaigns where there is important information that needs to be brought to the public’s attention. The advertisements or campaigns generally comprise traditional advertising methods including broadcast, print and online.
The specific details requested by the Deputy are as follows:

Advertising and Public Messaging: January 2020 - April 2021

Method

Amount

Companies Used

Broadcast

€361,611.62

Wavemaker*

*Wavemaker co-ordinated the placement of Broadcast advertisements on the Department’s Fire Safety campaign. This public information campaign appeared across the following channels: RTÉ1, RTÉ2, TV3, 3e, Be3, SKY (all channels), Channel4 & E4 (all channels), TG4, RTE Radio 1, RTE 2FM, RTE Lyric, Today FM, Newstalk, Nova, Sunshine, Clare FM, East Coast, Highland, KCLR, KFM, Midlands 103, MWR, Ocean, Shannonside & N.Sound, South East Radio, Tipp FM, FM104, Limerick Live95, Galway Bay FM, LMFM, Q102, Cork 96 & 103, WLR, Dublins 98, Spin 1038, Spin SW, iRadio, Beat FM, Classic Hits 4fm.

Print

€103,032.57

Mediavest t/a Spark Foundry** Iris Oifigiúil Irish Examiner Kerryman Whats On Connemara Carna Yearbook Green Flag Go West Magazine Mayo Now Magazine Mayo Magazine Mayo News Western People Connemara and Aran Islands Tourism Network

**Mediavest t/a Spark Foundry co-ordinate the placement of print ads on behalf of the Department. The national print outlets which have been advertised with since January 2020 are: Irish Examiner, Irish Independent, The Star, Irish Times, Seachtain, Sunday Independent, Sunday Times, Sunday World, The Business Post, Farmer’s Journal, Inishowen Independent, Inish Times, Donegal Democrat, Donegal News, The Corkman, Enniscorthy Guardian, New Ross Standard, Wexford People, Connacht Tribune, Anglo Celt, The Kerryman, Limerick Leader, Clare Champion, Kilkenny People, Connaught Telegraph, Dundalk Argus, Wicklow People, Drogheda Independent, Leinster Express, Mayo News, Carlow Nationalist, Clonmel Nationalist, Sligo Champion, Western People, Westmeath Examiner, Westmeath Independent, Midland Tribune, The Corkman, Dundalk Democrat, Leinster Leader, Leitrim Observer, Longford Leader, Meath Chronicle, Munster Express, Nenagh Guardian, Northern Standard, Roscommon Herald, Southern Star, Tipperary Star, Tuam Herald, Waterford News and Star, Gazette Group, Marine Times, Afloat, Inshore Ireland, Skipper.

Online

€40,267.68

Mediavest t/a Spark Foundry*** Wavemaker*** Tuairisc.ie Facebook / Instagram Twitter You Tube Audioboom Irish Central

***Mediavest t/a Spark Foundry and Wavemaker co-ordinated the placement of digital advertisements relating to my Department’s electoral register and fire safety campaigns respectively. The advertisements appeared across the following websites: mail.yahoo.com, breakingnews.ie, rte.ie, joe.ie, donedeal.ie, independent.ie, balls.ie, sportsjoe.ie, Adverts.ie, dailymail.co.uk, BBC News, The Guardian, irishmirror.ie, thesun.ie, msn.com

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