Dáil Éireann Debate, Wednesday - 28 April 2021
788. Deputy Catherine Murphy asked the Minister for Further and Higher Education, Research, Innovation and Science the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22293/21]
View answerMy Department has conducted three paid advertising campaigns in 2020 and 2021. There were two campaigns around COVID-19 safety messaging for young adults and students, and one to advertise The Right Course, a one-stop shop for training and learning opportunities for employers and employees.
|
Campaign |
Channels |
Company |
Amount |
Year |
|
COVID-19 Keep it Small, Keep it Safe, Keep your Distance |
|
PhD Media |
6,251.24 |
2020 |
|
The Right Course |
RTE Radio One; 98 FM; Media Central radio, Google adwords; Twitter |
PhD Media |
26,825.22 |
2021 |
|
How COVID-19 Spreads |
Twitter; Snapchat; Facebook |
PhD Media |
12,560.41 |
2021 |
