Dáil Éireann Debate, Wednesday - 12 May 2021
109. Deputy Carol Nolan asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the amount expended by her Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if she will make a statement on the matter. [24937/21]
View answerI have been informed by officials in my Department that no funding has been allocated to, or contracts entered into for awareness raising campaigns or advertising relating to COVID-19 since the beginning of the pandemic.
My Department is actively engaged in delivering COVID-19 communications with the public and with stakeholders through various channels. This work is carried out in-house by the communications team and other teams within the Department. Communications activities are very important at this time and cost effectiveness is always a factor in my Department’s plans.
As part of its policy response to the crisis, my Department has supported a range of measures to provide for content which would normally be presented to live audiences, to be made available online.
