Dáil Éireann Debate, Wednesday - 12 May 2021
49. Deputy Carol Nolan asked the Minister for the Environment, Climate and Communications the amount expended by his Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24927/21]
View answerTh Trading Online Voucher was the one area of my Department which incurred expenditure of the nature referred to by the Deputy. With the advent of COVID-19 many small and micro-businesses found themselves with the challenge of having to shut their physical presence and adapt their business model, with many trading online for the first time. As part of the Government’s COVID-19 Business Supports Package for small businesses, the terms of the Trading Online Voucher Scheme were amended and the budget significantly increased. The amount spent for the Trading Online Voucher Scheme in relation to advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021 is €10,016 broken down as follows:
Google Adwords: €7,431.
OSD Digital Agency Limited: €2,585
