Dáil Éireann Debate, Tuesday - 15 June 2021
685. Deputy Catherine Murphy asked the Minister for Defence if the Defence Forces plan to run advertisement campaigns in the print media and national television stations to attract new recruits into the Defence Forces. [30757/21]
View answerAdvertising for recruitment campaigns is placed across all major social media platforms and radio stations as the most effective method of targeting potential recruits. The Defence Forces have recently conducted two large campaigns in this fashion along with a Naval Service Cadetship campaign in May. There are no national television advertising campaigns planned for 2021.
Print advertisements have been taken out in the GradIreland virtual conference booklet and also the Institute of Guidance Counsellors National Conference 2021 booklet. Both The Irish Times and The Irish Independent are being utilised this month to promote the recruitment of instrumentalists to the Defence Forces School of Music.
