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Bord Bia

Dáil Éireann Debate, Wednesday - 7 July 2021

Wednesday, 7 July 2021

Questions (214)

Pádraig MacLochlainn

Question:

214. Deputy Pádraig Mac Lochlainn asked the Minister for Agriculture, Food and the Marine the annual budget dedicated to fisheries in Bord Bia for 2021; and if he will make a statement on the matter. [36668/21]

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Written answers

Bord Bia has responsibility for the promotion and marketing of Irish food, including seafood, in domestic and international markets.

The Department's €240 million European Maritime and Fisheries Fund (EMFF) Programme 2014-2020 is the principal source of public funding for the sustainable development of our fisheries, aquaculture and seafood processing sectors and is co-funded by the Government of Ireland and the European Union.

EMFF Programme funding for 2021 for Bord Bia seafood promotion initiatives amounts to €2 million, which has been provided to support initiatives in the areas of domestic and export market promotions, business to business and business to consumer campaigns, as well as consumer and international trade research.

This funding is complemented by an additional €1.3 million provided via Bord Bia's seafood sectoral allocation, funded from the Department's vote, which supports a wide range of initiatives including trade & consumer public relations campaigns across key European markets, virtual seafood supplier buyer events and the funding of a dedicated seafood consumer and markets insights specialist.

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