Dáil Éireann Debate, Wednesday - 10 November 2021
138. Deputy Peadar Tóibín asked the Minister for Education the total amount spent by her Department on advertisements, including traditional forms of advertisement and online advertising, in each of the past ten years and to date in 2021. [54904/21]
View answerThe Department’s spending on advertising for the period in question is outlined below.
The Department has recently engaged in a number of advertising campaigns including the Teaching Transforms campaign which has been ongoing since late 2018 to promote the teaching profession and encourage post primary and third level students to apply for programmes of initial teacher education. The various phases of the campaign have used a range of channels, including digital (online video and social media), radio (traditional and digital) and print (national papers and college press).
The Department has also engaged in public information campaigns in respect of school reopening, to ensure widespread awareness of public health advice in the context of Covid-19. It has also undertaken targeted advertising and awareness campaigns for students involved in both the 2020 Calculated Grades process and the 2021 Leaving Certificate and Accredited Grades process to ensure awareness of the changed procedures under these models, necessitated by the pandemic.
Department of Education spending on advertising
|
Year |
Amount |
|
YTD October 2021 |
€407,642.07 |
|
2020 |
€613,409.24 |
|
2019 |
€285,014.64 |
|
2018 |
€337,812.21 |
|
2017 |
€71,630.37 |
|
2016 |
€79,913.20 |
|
2015 |
€114,838.31 |
|
2014 |
€124,961.03 |
|
2013 |
€310,157.35 |
|
2012 |
€47,463.63 |
|
2011 |
€1,077.99 |
|
Total |
€2,393,920.04 |
