Departmental Advertising

Wednesday, 10 November 2021

Questions (99)

Peadar Tóibín

Question:

99. Deputy Peadar Tóibín asked the Minister for Housing, Local Government and Heritage the total amount spent by his Department on advertisements, including traditional forms of advertisement and online advertising, in each of the past ten years and to date in 2021. [54911/21]

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Written answers

Minister for Housing, Local Government and Heritage

The information requested by the Deputy is currently being compiled and will be forwarded in accordance with Standing Orders.

The following deferred reply was received under Standing Order 51

Press and public relations functions are generally undertaken by my Department's Press Office and my Department undertakes public information campaigns where there is important information to be brought to the public’s attention. The advertising campaigns generally comprise traditional advertising methods including TV, radio, online and print as well as social media.

Out of the figures below, significant expenditure was incurred by the Franchise Unit of my Department. This was for public information campaigns on electoral issues such as the annual Register of Electors Awareness campaign, the modernisation of the Electoral Register project and information for, and connected with, electors with a physical disability.

In addition, my Department’s National Directorate for Fire and Emergency Management also incurred expenditure on a suite of important public health and safety campaigns such as National Fire Safety Week.

Details of the expenditure by my Department on various public relations, promotions and advertising activities since 1 January 2011 to date are set out in the table below.

Year	Total
2011	€646,522
2012	€683,153
2013	€514,028
2014	€559,844
2015	€461,408
2016	€456,753
2017	€485,425
2018	€381,302
2019	€476,495
2020	€391,790
To date 2021	€310,329