Dáil Éireann Debate, Tuesday - 16 November 2021
641. Deputy Michael McNamara asked the Minister for Health the total expenditure on Covid-19-related advertising conducted by the Government and the HSE in print, online and broadcast media since the beginning of 2020 to date; and the breakdown of payments issued to individual media outlets and advertisers. [56061/21]
View answerI can confirm that my Department has expended €528,266.86 on advertising and public messaging campaigns under the criteria in question, a breakdown of which is in tabular form below.
|
Campaign |
Description |
Date |
Amount |
|
Public Information |
Passenger locator form advert |
May 2020 |
€6,842 |
|
Public Information |
Passenger locator form advert |
May 2020 |
€136,563.81 |
|
Public Information |
COVID-19 booklet - five national newspapers |
June 2020 |
€58,662.02 |
|
Public Information/Social Media |
Videos - Public Advice from the CMO |
October 2020 |
€735.75 |
|
Public Information |
COVID-19 media advertising |
October 2020 |
€136,563.80 |
|
Public Information/Social Media |
Deputy CMO Vaccine Videos |
December 2020 |
€786.50 |
|
Public Information |
Hotel quarantine newspaper advertising |
March 2021 |
€20,483.88 |
|
Public Information |
Vaccine rollout newspaper advertising |
March 2021 |
€49,605.84 |
|
Public Information |
Vaccine rollout radio advertising |
March 2021 |
€91,007.59 |
|
Public Information |
Radio advert production |
March 2021 |
€4,573.14 |
|
Public Information/Social Media |
Covid awareness advertising on Facebook |
April 2021 |
€1,790.83 |
|
Public Information |
Design and production of travel advice and quarantine radio advert |
July 2021 |
€20,651.70 |
As this question is also relevant to the Health Service Executive, I have asked them to respond directly to deputy, as soon as possible.
