Dáil Éireann Debate, Wednesday - 19 January 2022
1762. Deputy Sean Sherlock asked the Minister for Health the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1702/22]
View answerIn 2021, my Department spent a total of €21,272.75 on social media advertising campaigns under the criteria in question, a breakdown of which is in tabular form below.
Social Media Spend related to the COVID-19 Communications Strategy, including the SciComm Collective Initiative:
|
Platform |
Amount |
|
|
29888.39 |
|
|
4813.15 |
|
TikTok |
46251.90 |
|
Multiple Platforms |
41818.43 |
Social Media Spend Relating to Palliative Care Consultation:
|
Platform |
Amount |
|
Multiple Platforms |
1,497.19 |
Social Media spend relating to the National Screening Advisory Committee:
|
Platform |
Amount |
|
Multiple Platforms |
4,800 |
Social media spend relating to Healthy Ireland:
|
Platform |
Amount |
|
|
€24,446.63 |
|
|
€9,485.23 |
|
YouTube |
€18,271.83 |
As this question also relates directly to the Health Service Executive, I have asked them to respond directly to the Deputy, as soon as possible.
Information in respect of the other bodies under the aegis of my Department is an operational matter for the bodies concerned and the Deputy should contact the relevant Director/CEO/Registrar directly.
