Social Media

Dáil Éireann Debate, Wednesday - 19 January 2022

Wednesday, 19 January 2022

Questions (65)

Seán Sherlock

Question:

65. Deputy Sean Sherlock asked the Taoiseach the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1708/22]

Written answers

The Taoiseach

In 2021 my Department incurred expenditure of €567,890.50 on social media. All expenditure related to advertising campaigns on a range of social media platforms - Twitter, Facebook, LinkedIn, Instagram, Tiktok, Snapchat and Youtube.

€555,598.70 of this spend was on 19 COVID-19 public information campaigns as part of the Government’s coordinated approach to COVID-19 public health communications. Social media expenditure of €12,291.80 was also incurred as part of a promotional campaign to raise public awareness of a formal public consultation process run by the Future of Media Commission.

The National Economic and Social Development Office, under the aegis of the Department of the Taoiseach, recorded no expenditure on social media platforms in 2021.

The table below outlines the expenditure by campaign by my Department on social media in 2021.

Campaign	2021 Social media expenditure
Nationwide Level 5	€9,833.10
#Safe Christmas Phase 1	€15,361.08
#SafeChristmas P3 - Gathering/Dinner	€15,832.92
Stay at home - Do the Right Thing	€17,894.02
Stay the Course - Do the Right Thing	€17,998.34
Reopening of Schools Spring	€15,245.63
How it started	€11,998.54
Avoid the Surge	€9,998.78
30th March Announcement	€13,574.26
Stay Local for April	€19,999.07
Stay Local for April update	€6,875.48
Recovery Plan Summer - May	€30,996.69
Economic Recovery Plan	€23,997.55
Recovery Plan Summer - June	€7,818.85
Recovery Plan Summer - July	€24,751.67
Protect our Progress - August	€9,116.46
Reframing the Challenge - September	€12,727.09
Protect our Progress - October	€7,993.17
#Antiviral	€283,586.00
Future of Media Commission public consultation	€12,291.80