Dáil Éireann Debate, Wednesday - 19 January 2022
688. Deputy Sean Sherlock asked the Minister for Defence the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1695/22]
View answerI wish to advise the Deputy the spend on Social Media in 2021 by my Department was as follows.
|
Item |
Cost |
|
Promoted tweets for Be Winter Ready (Twitter) |
€5,220.02. |
|
Promoted tweets for Be Summer Ready (Twitter) |
€4,596.54. |
|
Moderation and input into OEP social media crisis communications programme |
€1,936.00. |
In addition, Defence Forces specific spend on Social Media in 2021 was as follows.
|
Item |
Cost |
|
Defence Forces recruitment, Facebook, Snapchat, TikTok and VOD (video On Demand – YouTube). |
€189,389.82 (includes management fee of €17,629.39). |
