The amount my Department has spent on traditional and online advertising from 2012 to date is as set out in the attached table. My Department did not incur any expenditure in relation to online advertising until 2019.
Year
|
Traditional Advertising Costs
€
|
Online Advertising Costs
€
|
Total
€
|
2012
|
|
|
55,812
|
2013
|
|
|
36,388
|
2014
|
|
|
80,287
|
2015
|
|
|
532,961
|
2016
|
|
|
113,035
|
2017
|
|
|
285,859
|
2018
|
|
|
60,380
|
2019
|
170,011
|
10,644
|
180,655
|
2020
|
38,889
|
19,963
|
58,852
|
2021*
|
318,793
|
48,812
|
367,605
|
2022
|
15,747
|
34,103
|
49,850
|
*This was primarily to inform businesses on the support available to help with Covid and Brexit
.