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Departmental Advertising

Dáil Éireann Debate, Tuesday - 26 July 2022

Tuesday, 26 July 2022

Questions (23)

Peadar Tóibín

Question:

23. Deputy Peadar Tóibín asked the Tánaiste and Minister for Enterprise, Trade and Employment the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39952/22]

View answer

Written answers

The amount my Department has spent on traditional and online advertising from 2012 to date is as set out in the attached table. My Department did not incur any expenditure in relation to online advertising until 2019.

Year

Traditional Advertising Costs

Online Advertising Costs

Total

2012

55,812

2013

36,388

2014

80,287

2015

532,961

2016

113,035

2017

285,859

2018

60,380

2019

170,011

10,644

180,655

2020

38,889

19,963

58,852

2021*

318,793

48,812

367,605

2022

15,747

34,103

49,850

*This was primarily to inform businesses on the support available to help with Covid and Brexit .

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