Dáil Éireann Debate, Tuesday - 26 July 2022
914. Deputy Peadar Tóibín asked the Minister for Foreign Affairs the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39955/22]
View answerMy Department engages in advertising and public awareness campaigns for the promotion of Ireland around the world, and in cases where there is a need to bring important information to the attention of citizens.
Some examples of these campaigns include: the Online Passport Renewals Service, the “Getting Ireland Brexit Ready” campaign, public information on travel restrictions due to COVID-19, and the Global Ireland initiative, which promotes Ireland as a good country in which to invest, study, visit, and trade with.
An overview of advertising and public awareness campaign spending on an annual basis is laid out in the table below. The increase in spending from 2019 onwards is due to the Department incurring costs for extensive cross-Government information campaigns in relation to both Brexit and COVID-19.
|
Year |
Total |
|
2012 |
€7,399.32 |
|
2013 |
€43,699.69 |
|
2014 |
€24,469.80 |
|
2015 |
€43,121.86 |
|
2016 |
€27,989.08 |
|
2017 |
€213,182.11 |
|
2018 |
€63,653.50 |
|
2019 |
€2,511,718.37 |
|
2020 |
€582,077.47 |
|
2021 |
€1,500,462.40 |
|
2022 (to date) |
€479,801.24 |
